Advertiser Policy

Advertiser Policy

MadKidGames is committed to maintaining a safe, family-friendly, and respectful advertising environment for our users and developer community. This Advertiser Policy outlines the guidelines, standards, and requirements that all advertisers must adhere to when placing advertisements on our platform.

1. General Advertising Standards

All ads must be truthful, respectful, and non-deceptive. Advertisements should not contain misleading claims, offensive imagery, or violate any applicable laws or industry best practices. Advertisers are responsible for ensuring that their content meets all legal and regulatory standards, including the laws of the user’s country.

2. Eligibility and Approval

Before running ads on MadKidGames, advertisers must submit their campaigns for review. All advertisements are subject to manual and/or automated review to ensure they comply with this policy. We reserve the right to reject or remove any ad at our sole discretion, without notice, especially if it risks user safety or platform integrity.

3. Prohibited Content

Advertisements that contain or promote the following are strictly prohibited:

  • Adult or sexually explicit content
  • Violence, gore, or hate speech
  • Discriminatory or politically radical content
  • Weapons, explosives, or unsafe products
  • Gambling, betting, or unlicensed financial products
  • False or misleading medical claims
  • Malicious software, spyware, or phishing
  • Illegal or unlicensed downloads, ROMs, or pirated software

4. Ad Placement and Targeting

Advertisements on MadKidGames may appear in-game, on landing pages, loading screens, or through banner formats. We support demographic, geographic, and category-based targeting. However, advertisers must not:

  • Collect personal data without user consent
  • Target children in violation of COPPA or GDPR-K
  • Use hidden trackers or unauthorized cookies
  • Trigger redirects or exit popups without approval

5. Advertising to Children

We take child safety seriously. Ads shown to children under 13 must be age-appropriate, non-invasive, and compliant with global child advertising laws (e.g., COPPA, GDPR-K). Behavioral targeting is disabled for child-oriented content.

6. Technical Requirements

All creatives must meet our technical specifications:

  • Maximum file size: 2MB
  • Formats accepted: HTML5, MP4, GIF, JPG, PNG
  • Resolution: Must be optimized for desktop and mobile devices
  • Loading time: Must not delay gameplay beyond 2 seconds

All ads must load from secure HTTPS servers and must not contain automatic sound without user interaction.

7. Transparency and Disclosures

Advertisers must clearly disclose:

  • Sponsorships or endorsements
  • Paid promotional links
  • Terms and conditions for any promotions or offers

Failure to disclose paid promotions may result in account suspension or removal from the platform.

8. Third-Party Ad Networks

We may partner with third-party ad providers such as Google AdSense, Unity Ads, or similar networks. These networks must also comply with our standards. Advertisers using external networks must guarantee that tracking scripts and cookies are legally compliant and disclosed in our Cookie Policy.

9. Ad Performance and Reporting

We provide advertisers with access to performance analytics, including impressions, click-through rates, and conversion metrics. Reports are available through our advertiser dashboard. We reserve the right to audit campaigns for fraudulent or inflated engagement.

10. Intellectual Property

Advertisers must ensure that all creatives, logos, slogans, music, and footage used in ads are properly licensed or owned. We do not tolerate copyright infringement or stolen content in advertisements.

11. Refunds and Disputes

Refunds for ad campaigns will only be issued under the following conditions:

  • Ad was not displayed due to a platform error
  • Creative was removed before delivery due to our error

Refunds will not be issued for poor performance, creative rejection due to policy violations, or campaigns paused by the advertiser. Disputes may be submitted to [email protected] for review.

12. Violations and Enforcement

Advertisers found in violation of this policy may face the following actions:

  • Immediate removal of ads or campaigns
  • Temporary or permanent advertiser account suspension
  • Loss of ad credits or access to analytics
  • Referral to legal authorities for serious infractions

13. Policy Updates

MadKidGames reserves the right to modify this Advertiser Policy at any time. Updates will be posted on this page and, where appropriate, communicated via email. Continued use of our ad services constitutes acceptance of the revised policy.

14. Contact

For advertiser onboarding, campaign submission, disputes, or policy questions, please contact:

MadKidGames appreciates your partnership in maintaining a respectful and engaging advertising experience for all users.